Global MBA Workshop Taster on Operationalizing & Communicating Value by Dr. Alison Ashton
On Wednesday 1st March, UoM China Centre invited Dr. Alison Ashton to Shanghai! Continuously being one of the most popular academic, Alison delivered an insight into Operationalising and Communicating Value (OCV), which takes an integrative approach of bringing together the two business functions of Operations and Marketing.
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