Branding & Marketing Innovation – Best Practice Sharing
Katherine, VP of Sales and Marketing, from naked Group introduced the development of naked Group, and various brands they’ve established. She mentioned funny stories around the company name. Most alumni were aware of the brands and some already tried their products varying from resorts to shared office space.
Vivienne, Founder of Shanghai WOW!, shared with alumni her career development and how she began her entrepreneurship journey. Her interests in gourmet led her passion to create services and best experiences to customers, hence her current business opportunities. She introduced how they innovatively create products and brands, and made their fame on the market.
Both companies quickly capture new and popular trends and create innovative products on the market. They both leverage most efficient channels to market. Their stories inspired our alumni and many questions were raised during Q&A session.