On 2^nd March 2017, the University of Manchester China Centre, Wharton Business School alumni association and SHMBA co-organized an event entitled Location is Everything, on e-commerce and digital marketing. E-commerce and digital marketing are transforming retailing industry and consumers' behavior in every way. The speech was delivered by Professor Bell, who’s the author of “Location is Still Everything-The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One”.  Alumni from different business schools raised questions and shared their views.