Recently, Mr. Alan Ferns, Associate Vice-President for External Relations and Reputation at the University of Manchester paid his first visit in China. Mr. Alan Ferns, and Ms. Sherry Fu, UoM China Centre Director, were invited to attend a series of events hosted by Manchester United Football Club including reception, Open Training Session in Shanghai together with senior alumni in China. Mr. Alan Ferns also visited UoM China Centre and met with China Centre staff to understand global centre’s current responsibilities and strategies implemented to enhance the reputation of the University of Manchester as a whole.