The University of Manchester China Centre has hosted a series of online Masterclasses webinar in China that were free and open to the public and our prospective students. Each Masterclass was delivered by a leading academic from the University of Manchester and offered an MBA-style classroom experience in action. The series of Masterclasses delivered by Malcolm Smith and Xavier Duran provided attendees with the opportunity to learn more about a diverse range of business subjects, from negotiation skills to service design, and building critical thinking to thrive in a changing environment.

China Centre invited Manchester Global MBA senior alumnus Mr Simon Zhou to deliver an online sharing focusing on personal and professional development on 13th March. The University of Manchester DBA alumna Ms Catherine Zhao, former country manager of MAMMUT China shared her insights of fashion industrial trend after the outbreak of coronavirus from different aspects such as health development, eco-friendly textiles and AI technology on 28th March. During the alumni industrial sharing event on 15th April, Ms. Aileen Wei shared with our prospective students the latest trend in fashion industry together with branding strategies and how to discover new opportunities in this dynamic world. 

On 8th March, China Centre hosted a Fashion Industrial Talk online with Vogue Business China. Ms Cherry Ying, Senior Business Development & Consulting Manager, Vogue Business shared the fashion trends in the global marketing during the past 10 years as to analyse the impact of the outbreak of novel coronavirus on fashion industry. Mr Lawrence Hua, alumnus of MSc Fashion Retailing from The University of Manchester to share his memorable study experience with potential candidates of MSc International Fashion Marketing.

The University of Manchester China Centre has hosted a series of online webinar in China for our MSc Financial Management and MSc International Fashion Marketing that were free and open to the public and our prospective students. The series of MSc FM webinar delivered on 27th Feb, 2nd April and 15th April by Course Director Arif Khurshedas, Amedeo De Cesari and admission officers took our prospective students through the unit spotlight on Finance, course structure and application process. On 28th Feb and 17th April, MSc International Fashion Marketing Course Director Patsy Perry presented key course information and how to pursue a successful career in fashion industry.

On the evening of 16^th March, China Centre Student Support Team invited Mr Evan Hua, Distinction Graduate of the Year 2019 and Ms Shirley Qian, excellent current student from Jul 2019 intake to share their study tips and experience in the MBA journey. In the beginning of the webinar, Centre Director Ms Sherry Fu welcomed over 30 students from Jan 2020 and Jul 2019 intake and heartened them in the studies despite the outbreak of COVID-19. The event covered many topics, such as workshop preparation, time management, communication, etc. and received many positive feedbacks such as “very helpful to academic studies”.

On the evening of 24^th March, China Centre launched “UoM NoW” activity project during COVID-19 and welcomed its first online alumni sharing session. During the talk, Dr Sihua Fan, Manchester DBA alumnus and Co-founder of Flory Technology explored the topic of Air Quality in Public Space: safety and hygiene and shared with more than 1500 audience online some popular practices in air quality purification and ventilation. Special cases amid COVID-19 were illustrated including Dr Fan’s charitable action in leading his company in helping hospitals on the front lines across China with indoor air quality purification and ventilation by donating and installing equipment. Audience raised interesting questions via live-stream platform and learnt from Dr Fan different types of pollution they were unfamiliar with, including the underestimated Ozone where exposure to ozone can cause serious health problems in plants and people.

On the evening of 22nd April, The University of Manchester China Centre invited Paul Patton, from Alliance Manchester Business School, to deliver a Master Class in Disruptive Technologies & Sharing Economy (Innovation and Efficiency) which will provide an overview of how disruptive technologies have impacted innovation and efficiency within various businesses. It will also explore how disruptive technologies has enabled the growth of the sharing economy and how our behaviour is now related to being an 'onsumer' rather than a 'consumer'.

In the afternoon of 24th April 2020, join our Course Director Dr. Patsy Perry will give a special fashion industry keynote speech on the annual commemoration of the Rana Plaza disaster in Bangladesh. During this webinar, Patsy will discuss the social and environmental impacts of the fashion industry, highlighting how international fashion brands are innovating in this area and considering the impact of consumer behaviour on sustainability in this industry.

On Tuesday, 28th April, you are invited to join Manchester MBA Masterclass online webinar, which offers a great snapshot to the keys of Strategy, Game Theory and Decision Making. The online webinar will be delivered by Dr. Rick Audas, who comes from Alliance Manchester Business School and we believe that will bring you with better understanding of observed behaviour (inductive) in a game and how firms adopt alternative strategies by taking in to account rival behaviour. 

On 28th April, leading academic Reza Salehnejad will host this online information session featuring a sample MBA lecture on “Artificial Intelligence, Algorithms and Business”.Reza’s talk will reflect on the role of evolving AI-based algorithms in organisations and discuss their implications for business strategy and corporate management. He will also explore some of the most interesting research about advances in computational, text and image recognition technologies, machine learning and statistics, and tracking engineering, which have paved the way for the AI revolution. These advances are likely to impact and reshape organisations, and lead to the emergence of algorithmic firms.