On the evening of 6th November, The University of Manchester China Centre invited Aileen Wei, July 2012 intake Global MBA student, who is China Centre Marketing Alumni Club founder, and Andrew Poon, July 2019 intake Global MBA student, who is Senior Partner at Digital Force, to deliver speeches with an in-depth understanding of how to create disruptive brand growth to keep your company’s competitive power, and how brands are adjusting their communications to the Millennials.