Recently, the US FMCG giant P&G issued the statement saying that it has applied for delisting from the Euronext stock exchange due to factors such as cost, management demand and trading volume. The latest news shows that the Paris Euronext The board has approved the request.

The fundamental reason for P&G being eliminated is that it has not changed at any time. They think that keeping the same is the core competitiveness, but in fact, seeking innovation is the key to the company's eternal youth.

There is a famous saying in the global business community: If you don't innovate, you die. Innovation is the lasting driving force for the survival and development of enterprises in the era of knowledge economy. In recent years, those who are similar to P&G, once been glorious, but finally rushing to withdraw from the market are actually infrequent. Dr. Wharton pointed out that lack of innovation is their fatal mistake.

In the fierce and volatile market competition environment and rapid development of innovation, enterprises should not be immersed in the achievements, nor should they stick to the rules and status, but always have a strong sense of urgency and crisis, responding to market uncertainty with innovative certainty.

In addition to P&G, Kodak has been declined as well. Dr. Wharton compared Apple's early strategy of decisively stopping the iPod product line with Kodak's slow product innovation execution, and proposed the concept of CANNIBALIZATION.

Leaders in the enterprise should be acutely aware that the nature of product innovation has changed significantly, simply investing in research and development, or hoping that the products development creating business value, will not guarantee a successful future.

Today, with the rapid development of science and technology, product innovation needs to be integrated with the business strategy and business model of the entire enterprise, which could be supported by an efficient operation system, so that enterprises can find and establish sustainable competitive advantages in the tide of innovation.

Manchester Global MBA program not only brings professional management concepts and business practices to the world's leading business managers, but also provides flexible curriculum options. During the study, students will have the opportunity to choose their own interests to attend electives in the second year in 6 international centres. Dr. Wharton's entrepreneurial and innovation management course has become one of the most popular electives in recent years. 

If you want to learn how to successfully manage technology and organizational innovation, how the innovation process works, how companies can use internal and external sources of innovation, how to conduct technology investment assessments and predict future innovation trends? In the Entrepreneurship and Innovation Management workshop delivered by the Alliance Manchester Business School, students could gain a comprehensive knowledge upgraded from theory to practice. 

This elective course is an excellent choice for those who plan to start a business now or in the future. Dr. Wharton finally emphasized to the prospective students that, teamwork and creative thinking is also the top priority. He encouraged the students to develop their own strengths in the team and learn to analyze from different angles to solve the problem.