In this issue
New Year Greetings
MBS China 2016 Annual Dinner
January 2016 Global MBA Induction
MBS awarded Most Innovative MBA
MBS won the Most Influential MBA award
How to optimise user experience in the experience economy era
Beijing Entrepreneurship Master Class
China’s Leading Fruit E-commerce Figure Speaks at MBS China Centre
Suzhou Finance Master Class
MBS China Alumni Christmas Party in Beijing
MBS China Centre supported 'Made In China 1000 Summit Industry 4.0'
Managerial Economics by Prof. Patrick McNutt
International Business Strategy by Prof. Charles Schell
Interdependence and Competitive Strategy by Xavier Duran
'Big Data' by Prof Nikolay Mehandjiev
Family Day at MBS China Centre
MBS China Start-up Club - Entrepreneur mentorship scheme launched
MBS China Healthcare Club - China Pharma Market Overview and Outlook
Career Talk by Chris Garnett - Long Term Employability
Fiona Devine, Head of Alliance Manchester Business School Interviewed by Financial Times
China Daily reports 50th anniversary of MBS
Sherry Fu interviewed by Tecent
Roya Zhang, External Relations
Weiyan Chen, Course Counsellor and Marketing Officer
Upcoming Events in China
How to optimise user experience in the experience economy era

16 October 2015, Mr Zhao Lei Sheng, Head of Customer Experience at ShunFeng Express  led an open lecture on Commercial Opportunities and Challenges in the Experience Economy. Mr Zhao shared his hands-on experience at the well-recognized leading logistics company. Joining Mr. Zhao, we had Celia Sun, Corporate Account Manager at UPS and Helen Xing, Business Development Manager at DHL. All three guests came from solid Logitics and Supply Chain background, together they passionately shared their views on user experience optimisation.

The event started with a question of “How many of you will take down the employee identification number before you connecting to a customer service hotline?” raised by keynote speaker Mr. Leisheng Zhao, head of customer service from Shunfeng Express.

Mr. Zhao cited a few real instances in his work to illustrate how to improve customer experience and create the greatest value for customers in all aspects. He said, “There’s nothing more important than customer service, especially in the new era of experience economy. Listening to what the customer is saying and try best to understand them. Superior service will give customers something to tell their family and friends. Such word-of-mouth marketing is the most valuable marketing.

Followed by Mr. Zhao’s speech, January 2015 Global part-time MBA student Helen Xing shared her learning experience with the participants. Helen has more than 12 years working experience in supply chain management area; she equipped strong knowledge of customer relationship maintenance and logistics transportation. She said that Manchester Global part-time MBA is a tough programme but the value and opportunity it brings would definitely be more than expected. Most of the participants expressed their interests to apply for Manchester Global MBA programme after the event.

Manchester Global MBA is a world-class, 2.5 years part-time programme, designed to reward and develop tomorrow’s international business leaders. Focusing on leadership skills from the outset, it will give you a thorough grounding in the essentials of global business and management that will take your career to the next level.

Manchester Business School Part-time Global MBA Programme is now recruiting students for July 2016 Intake in China, for more details of Early Application discount and application procedure, please visit

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