Strategic Branding in Fashion Industrial Talk | Saving Brands with the Culture

Are you looking to pursue a successful career in the fashion industry? Our MSc International Fashion Marketing part-time course is just for you!

In the afternoon of 8^th March 2020, welcome to join a fashion industrial talk given by Ms. Cherry Ying, Senior Business Development & Consulting Manager, Vogue Business China. We’ve also invited Mr. Lawrence Hua, alumnus of MSc Fashion Retailing from The University of Manchester to share his memorable study experience.

随着2020年全球经济放缓的可能, 各类不可控因素的出现和动荡，零售产业由传统跨至数据与科技影响的社交零售模式，消费市场快速变化，在面对强大外部因素影响下，品牌内部以不变应万变，需要做好内功的修炼。时尚消费趋势作为整个消费市场的风向标之一，时尚品牌需洞察了解产业的趋势变化，寻找与提炼品牌的核心价值，建立与消费者沟通的合适语言，创造品牌可持续发展路径。

3月8日（周日）下午， 时尚行业品牌战略资深顾问Cherry Ying女士将做客曼彻斯特大学中国中心在线分享会，围绕“用文化拯救品牌”的主题，与您一起从时尚行业趋势看品牌文化价值。Cherry将深度剖析近10年国际时尚产业趋势变化，同时解析疫情对时尚产业的影响；随后结合案例分析，与您一起探讨新消费人群及消费观，品牌建设，文化如何拯救品牌等热门话题。不仅如此，我们还邀请到了曼彻斯特大学时尚零售硕士毕业生Lawrence Hua先生与您分享学习体验。

During the event, Ms. Cherry Ying will share with you the fashion trends in the global marketing during the past 10 years as to analyse the impact of the outbreak of novel coronavirus on fashion industry. Later on, she will combine theories with case studies to further discuss about the consumer behaviours, brand shaping, and how the culture saves brands.

14:00-14:05  Welcome Speech by Ms. Sherry Fu

14:05-14:45  Keynote Speech by Ms. Cherry Ying

14:45-14:50  Q&A

14:50-15:10  An overview of  MSc IFM course by Ms. Xiaomin Guo

15:10-15:15  Q&A

15:15-15:30  Alumni Sharing by Mr. Lawrence Hua 

主讲嘉宾

嘉宾简介：Cherry Ying女士 时尚行业品牌战略资深顾问 康泰纳仕时尚设计培训中心高级讲师 Vogue Business China 资深商务与咨询经理 Brand Strategy Consultant Senior Tutor, Condé Nast Center of fashion & Design Senior Business Development & Consulting Manager, Vogue Business in China

多年服装设计与品牌管理经验，曾担任多家女装品牌设计师，品牌总经理，品牌顾问等，作品多次展示于新加坡国际时装周、上海国际时装周、上海外滩18号设计展等。作品曾获Victoria Beckham及国际买家之喜爱。 近年在新消费市场下，专注于协助品牌重塑与建设，促进各类跨界合作、品牌辅导 及带领企业家进行国际交流等，同时也协助优秀本土时尚设计师走向国际舞台，助力行业发展。天猫买手论坛、上海时装周Xshowroom买手圈协会论坛特邀分享嘉宾。 Cherry Ying is a very experienced professional in fashion design and brand management. She has worked as fashion designer, general manager in branding and branding consultant in various women clothing companies. Her design has been displayed in top fashion shows such as Singapore International Fashion Week, Shanghai International Fashion Week and Shanghai Bund 18 design exhibition. Furthermore, her design has been recoginised by international buyers and celebrities such as Victoria Beckham. Under the new consumer market, Cherry has been focus on assisting in brand reshaping, cross-border cooperation, leading entrepreneurs for international exchanges, at the same time also assisting outstanding local fashion designers to gain places in the global market. Moreover, she used to be the guest speaker of Tmall Buyer Forum & Shanghai Fashion Week Xshowroom.

活动详情

活动时间：14:00-15:30，2020年3月8日，周日

额外重磅福利：报名活动的会员将获得vogue business免费会员，享受6重惊喜福利

网址链接：报名成功后将另行通知

报名参加

About MSc International Fashion Marketing

MSc International Fashion Marketing is a blended-learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion shows in major fashion capital cities across the world.

This course will equip you with the skills and knowledge that allows you pursue a successful career in the fashion industry. Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society.

曼彻斯特大学国际时尚营销硕士项目拥有世界前沿的授课方式——在线学习与全球学术访问相结合，通过参访上海、巴黎、米兰这样的世界时尚之都，“身临其境”地学习时尚品牌的国际化战略、渠道、和营销，为您建立及发展行业网络、拓展全球视野，成为该领域独具眼光的专业化人才。

曼彻斯特大学国际时尚营销在职硕士课程 2020年9月班已全面开放申请！不需要时尚设计背景，所有对时尚行业感兴趣的职场人士或商科本科毕业生，均可申请。成功申请即可享有四期免息分期付款。

更多课程详情，请咨询曼彻斯特大学中国中心:

电话：021-62798660

电邮：master@uom.ac.cn

官网：http://uom.ac.cn/programmes/IFM