More business executives are biased towards answering question for company as ‘What market are we in and how can we do better?’ MBS China Centre has invited one of our leading lights in the Marketing world, presenting some of the best insight and foresight within ever-changing global business market. 

On 22nd September, Dr. Alison Ashton, Course Coordinator for Marketing, Manchester Business School has delivered introductory insights from a strategic perspective of business marketing and shared the most cutting-edge cases and theories on Marketing with our potential MBA students.