Online Webinar on Marketing
On 10th Nov, Associate MBA Director Dr. Jiyao Xun offered an interactive session on online Marketing, as "11/11" the e-commerce "shopping festival" approached. On this occasion, fellow shoppers were in the spirit making either small or larger purchases, be it clothing or a holiday getaway. Marketing palyed a signifcant role in this craze. The University of Manchester China Centre offered a great opportunity for an interactive Marketing session delivered. During the event, alumni and students as well as prospective students were able to access the session live via Webinar. A large audience enjoyed this session!