In this issue
Message from the Director of China Centre
Global EMBA Thought Leaders Talk launched
Brand Innovation Seminar hosted at MBS China
MBS China and FESCO Adecco Staff Strengthen Relationship
Lean Innovation lectutre delivered by William Yu
Accounting in Business
Negotiation Skills and Selling Strategies
Chris Gamett visited Shanghai and delivered Career Workshop
Champions English
April 2014
Brand Innovation Seminar hosted at MBS China
On 18th March 2014, Manchester Business School hosted the Brand Development Innovation Seminar at its China Centre, co-organised by Shanghai Brand Development Working Committee and People’s Daily.

MBS has the honour to welcome decision makers from many well-known Chinese brands e.g. Yongjiu bicycle, Butterfly sewing machine, Zheng Guanghe drinking water, Mali painting material, Hong Fushi home textile from different industry backgrounds with almost 30 guests in the room.

Distinguished guest speaker Mr. Yangxu, VP of Junhe Consulting Group shared his expertise regarding how companies develop its brand to boost corporate growth, and what opportunities and challenges corporate are facing. He also emphasized how important it is to understand consumers especially youth consumers which are the key group to catch, and how crucial to gain the trust and loyalty from consumers. The seminar was extremely interactive and everyone enjoyed their time at MBS China Centre.

The aim of MBS China Centre is to provide students in China top level MBA, DBA and EMBA programme, for them to reach elite education opportunities. Ms. Sherry Fu, Regional Director, MBS China said MBS will continuously support Shanghai local companies on their brand building and we would love to see famous old Shanghainese brands to develop and expand internationally in the near future.
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