From 28th February to 2nd March, our first cohort of MSc International Fashion Marketing will have the chance to experience how the global fashion industry operates in different geographic regions as well as network with the fellow students during the field trip in Shanghai. There will be visits to luxury flagship stores, iconic shopping malls, famous concept stores and fashion trade fairs to understand more about the opportunities and challenges of the industry. Students will be taken on tours of key fashion and luxury retail and business districts and benefit from behind-the-scenes talks from industry executives. Through this they will build their commercial awareness, gain a greater understanding of the changing fashion culture and understand how fashion marketing practice is unique in different parts of the world.