Based on the recent book MARKETING 4.0 by Philip Kotler, speakers talked about how omnichannel marketing is brought to a new level of definition: people constantly move from one channel to another – from online to offline and vice versa, and expect a seamless and consistent experience without a noticeable disconnect. In the digital era, customers have become increasingly mobile and channel-agnostic and therefore speakers encouraged attending audience and their organizations to break channel silos and unify their goals and strategies.

Alumni and students from advertising, marketing and interested industries shared during the Q&A session their practice and views on the trends and technologies which will enable omnichannel marketing into mainstream practice for the brand to drive customers into making the commitment to purchase.