In this issue
Director's Message
GMBA Students Attend Workshops in Manchester
China Centre Celebrating 10th anniversary
Dubai Economy and Culture Talk
China Centre Meets Prospective Students in West China
International Woman's Day Afternoon Tea
Global MBA Information Session in Beijing
Jan 2018 intake Global MBA Induction
Global MBA Taster on Venture Capital & Private Equity
Global MBA Open Class on Meso-data
Global MBA Taster on Strategic Management
Global MBA Taster on Operationalising and Communicating Value
Global MBA Taster on Managerial Economics
Continue Study Club Event: China Economy
Career Development Series: Breakfast social with friends old and new
Career Development Series: Company visit to Guan Sheng Yuan Group and Alumni Mixer
Healthcare Club Event: A brief discussion on Chinese pharma market
Kids Club Event: Learn English from board games
Continue Study Club Event: Innovation-Driven Start-Ups Session Two
Alumni Career Development series: IET visit
WRSA UK Chapter Chinese New Year Party
Kids Club Event: Chinese Culture Sharing in Celebration of Spring Festival
Continue Study Club Event: Innovation-Driven Start-Ups Session One
Marketing Club Event: Omnichannel Marketing for Brand Commitment
China Centre Features in China Daily
Jan 2018 GMBA Induction features on
2018 MBA Ranking highlighted on
Events in May
Marketing Club Event: Omnichannel Marketing for Brand Commitment

Based on the recent book MARKETING 4.0 by Philip Kotler, speakers talked about how omnichannel marketing is brought to a new level of definition: people constantly move from one channel to another – from online to offline and vice versa, and expect a seamless and consistent experience without a noticeable disconnect. In the digital era, customers have become increasingly mobile and channel-agnostic and therefore speakers encouraged attending audience and their organizations to break channel silos and unify their goals and strategies.


Alumni and students from advertising, marketing and interested industries shared during the Q&A session their practice and views on the trends and technologies which will enable omnichannel marketing into mainstream practice for the brand to drive customers into making the commitment to purchase. 

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