Manchester Business School

              China Centre, Upcoming Events

MBS Open Lecture: E-commerce technological investments and

firm performance examples from UK and Asia


This talk showcases a general management topic in strategy. It is a topic suitable for a wider audience who are interested in pursuing an MBA programme (no prior knowledge of strategic management is required).

Strategy has traditionally been a core module for an MBA course, and the resource-based view (RBV) is an important theoretical perspective to strategy. This workshop draws on the RBV perspective to empirically examine the important relationship between SME e-commerce investments and firm performance. We will draw examples from UK and Asia to discuss the relevant theories and practices. No prior knowledge of the subject field is needed, all industry background welcomed.

Study where you live and work, and let us bring Manchester to you!

About Speaker: Dr. Jiyao Xun, Associate MBA Director Manchester Business School, The University of Manchester

Jiyao Xun (PhD, MA Nottingham; MSc Oxford) is Associate MBA Director (Asia) for Manchester Business School based in Shanghai, overseeing its MBA programmes in various Asian locations.

Previously, he taught at many world-class business schools. His last role before joining MBS was an Associate Professor at a top Business School (expertise in marketing strategy, China retailing and digital marketing analytics). A 'product' of international education with Chinese upbringing, he has diverse lecturing and programme (JV degree and non-degree) management experiences, and HEI partnership management. 

Event Agenda:


6:30 - 8:30pm, Thursday 18th June, 2015


6:30 - Registration
7:00 - Open Lecture

7:45 - Q&A
8:00 – Programme Introduction
8:30 - Close

MBS China Centre, Room 604, West Office, Shanghai Centre, No. 1376 Nanjing Xi Lu. 

MBA July 2015 Intake recruitment closes on 24th June, e-mail your CV to catch the July Intake. 9% off discount on tuition fee is still available for those who choose to do upfront payment. 

About Manchester Global Part-time MBA Programme:
Manchester Global MBA is a world-class, 2.5 years part-time programme, designed to reward and develop tomorrow’s international business leaders. Focusing on leadership skills from the outset, it will give you a thorough grounding in the essentials of global business and management that will take your career to the next level. - The 2015 Financial Times survey ranks our MBA 5th in the UK, 12th in Europe and 35th globally.
•  According to FT, MBA students can expect a 92% salary increase three years after graduation.
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Admission Team | MBS China Centre

Manchester Business School | The University of Manchester | Suite 604, 6/F| 1376 Nanjing Road West | Shanghai 200040 | Tel +86 (0) 21 6279 8660 | Fax +86 (0) 21 6279 8658

Programmes for July 2015: Global MBA & Global Executive MBA

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