On the evening of 14th January, The University of Manchester China Centre Marketing Club invited Ms. Jilu Chen, from Kaizao, a Consumer Co-Creation Community to share us the mindset and tools of open innovation for creative production. She has many years of experience in product design and design management at home and abroad, and highlighted that open innovation with Consumer let target users accompany the developing process, so that to help corporations getting feedbacks from the market, reducing risks of launching new products; creating products that users really like.