Strategic Management by Dr Anne Smith
On 19th April, 2013, Manchester Business School China Centre offered an excellent open class on Strategic Management at The Portman Ritz-Carlton in Shanghai. More than 40 company executives and managers attended the class.
The class was delivered by Dr. Anne Smith, who is a University of Manchester Alumni with Bachelor, Master and PhD degree all from the University. The main teaching interests of Dr. Anne Smith are in the field of services marketing and management; social marketing; international marketing and business strategy.Her work has been published in a number of international journals including the Journal of Service Research, the European Journal of Marketing, and the European Management Journal. She is also work in several key academic institutions or societies. Her teaching footprint covers UK, Brazil, China, Dubai, Hong Kong, Malaysia, Singapore and also many other countries. She teaches Strategic Management course for Manchester Business School Global MBA.
In this open class, Dr. Anne Smith gave a broad view on strategy. Strategy is not a pavilion in the air, but aims to solve the real development issues. She introduced some strategic analysis tools, such as Michael Porter’s Five Forces Model, but she also pointed out that even though this model can help us to analyse industry, to see it whether profitable or not, but it cannot guarantee you earn money if your company enter this profitable industry, so people should keep critical thinking when learning.Dr. Anne Smith also elaborated with examples of Unilever and Ryanair how different companies choose different strategy that suitable for itself.
During the class, Dr. Anne Smith also inspired and encouraged audience to participate in the discussion and speak out their opinions. One Manager from an investment company raised the question that “Porter’s own company failed, does this mean five forces model is useless?”Dr. Anne Smith praised him for the spirit of positive doubt, and then commented that five forces model is just one of the strategic analysis tools, to manage a company requires a whole bunch of quality, you cannot judge the failure and success of a company for only one reason, the failure of the companycannot make the five forces model worthless, instead, it is still a quite useful tool in any companies.
Sherry Fu, Director of Manchester Business School China Centre attended the class, she introduced to the audience about Manchester Business, China Centre and Global MBA program. The class content taught this time is just one part of Manchester Business School Global MBA Strategic Managementcourse.
A MBS Global MBA student from Dubai Centre also attended this event, he is CEO of a company and came to China to attend his last workshop, he shared with the audience about the learning experience of MBS Global MBA and emphasize MBS is where original thinking applied and he also encourage students to make good use of the resources of seven MBS Centres.
Manchester business school is one of the first business schools in the UK and becomes a global leading business education provider after nearly 50 years development. MBS China centre which was launched in 2008 is committed to provide world-class business education opportunities to the Chinese people, continuously making contribution to the society and development of regional education.