Interdependence and Competitive Strategy by Xavier Duran
Xavier delivered an introductory insight from an economics perspective of Interdependence and Competitive Strategy. At different level of competition, players in the market react differently to price changes. The nature of goods sold will determine various competitive strategies used among companies. Different predictions of competitors’ strategy will result in varied reactions to a change of a market variable. For those without prior background in Economics, this workshop has been able to deliver a strategic aspect.
After the workshop, Xavier, as Associate MBA Director, also introduced to the audience the design and structure of Manchester Global MBA Programme. As the first session in 2016, the workshop initiated a new round of recruitment for July 2016 intake.