Topic:

In the age of DANCE (Dynamic and changing，Ambiguous and uncertain，Nonlinear, Complex, and Emergent and unpredictable), how to react quickly to new business opportunities, changing market environment and different demands of consumers has become a topic of increasing concern to enterprises. From product to consumer experience, companies need to redefine their strategies and tactics. However, in the DANCE era, traditional thinking and strategy making methods seem willing but insufficient. In this activity, guests will share a set of methodology – Think as Designer -- that is relatively quick and effective in dealing with DANCE. The main content is as follows:

1. Strategic needs of enterprises under new competition

2. What kind of problem solving methods can help enterprises make strategies/plans more quickly

3. Introduction of ‘Think as A Designer’

4. Application

Sharing guest:

Ilene Zhang, 2013 Jan Intake, AMBS Global MBA alumnus and the project manager of a strategic consulting company, has transnational working experience and rich and successful multi-industry working experience. Before entering the strategic consulting industry, Ilene had 10 years of experience in the logistics industry. She is a typical representative of rapid learning and constant response to changes when successfully entered the strategic consulting industry from the logistics industry.