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Disruptive Brand Growth in the Digital Age
Manchester Global MBA Industrial Insights
The new generation of consumer’s demand is changing, how to seize the opportunity to achieve brand growth and catch millennial’s eyes?
On the evening of 6th November, The University of Manchester China Centre is very delighted to invite you for Alumni Talk and Industrial Insights in Shanghai. During the event, Aileen Wei, July 2012 intake Global MBA student, who is China Centre Marketing Alumni Club founder, and Andrew Poon, July 2019 intake Global MBA student, who is Senior Partner at Digital Force, will deliver speeches to provide you with an in-depth understanding of how to create disruptive brand growth to keep your company’s competitive power, and take a look at how brands are adjusting their communications to the Millennial, in order to get through and build a connection with one of the most important group of consumers today.
They will also share their personal career development experiences, entrepreneurial stories and valuable learning experiences with Manchester Global MBA programme. Don’t miss this opportunity to discuss and benchmark cutting-edge approaches with marketing leaders as you prepare to embark on the next step of your MBA study.
Register for the session TODAY!
Global Reputation
AMBS launched MBA in 1965, ranked 4th in the UK, 10th in Europe and 36th worldwide by Financial Times 2018, 19th in the world by Bloomberg Business Week 2015. AMBS is one of a selective group of institutions globally that has earned triple accreditation from all three major MBA bodies: AACSB, AMBA and EQUIS.
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Guest Speaker: Ms. Aileen Wei, Founder of Xin Yu (fragrance pharmacy), July 2012 Manchester Global MBA
Ms. Aileen 12 years experience in personal care, cosmetics and fragrance industries. Fragrance development and product marketing at Firmenich and International Flavors and Fragrances serving multiple brands including Unilever, L’oreal, Sheseido, etc.
Former head of SBU Asia at AkzoNobel Surface Chemistry (ICI business for beauty and personal care raw materials and formulation applications). Expertise in product development, branding, E-commerce, digital marketing, and built various brands from zero to one on strategic planning and implementation
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Guest Speaker: Mr. Andrew Poon, Senior Partner, Digital Force, July 2019 Manchester Global MBA
Mr. Andrew is from Hong Kong, he gained his first degree from the University of Warwick in UK, and now he is our Manchester Global MBA Student, July 2019 intake.
Andrew has 15 years’ experience in through the line advertising. He is now one of the Senior Partners of Digital Force, a digital consultancy agency that provides total digital solutions for lifestyle brands.
His industry experience includes auto, FMCG, fashion and travel.
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Date:
Wednesday, 6th November
Agenda:
18:30 - Registration & Networking
19:00 - Welcome Speech
19:10 - Keynote Speech by Ms. Aileen Wei
19:30 - Keynote Speech by Mr. Andrew Poon
19:50 - Q & A
20:00 - Global MBA Programme Introduction
Venue:
604, Shanghai Centre, 1376 West Nanjing Road, Shanghai
RSVP: mba@uom.ac.cn | 86-21-6279 8660
or visit http://www.uom.ac.cn/events/
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About Manchester Global Part-time MBA Programme:
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We are part of only 1% of business schools worldwide to receive three international accreditations: AMBA,
AACSB and EQUIS |
We are ranked 4th in the UK , 10th in Europe and 36th Globally by Financial Times 2018
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We are ranked 2nd in the UK for research power, and 4th for depth and breadth of research (REF 2014)
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We are ranked 6th of the Best 2 year International MBAs(outside the US) by Forbes 2015
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| According to FT, MBA students can expect a 108% salary increase three years after graduation |
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Bloomberg Business Week ranked AMBS at 19th in the world and 9th in the alumni survey.
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| 60,000 executive students from over 176 countries plus renowned international academics. |
Global centres: Manchester, Shanghai, Singapore, Dubai, Brazil, and Hong Kong.
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Admission Team | China Centre
Alliance Manchester Business School | The University of Manchester | Suite 604, 6/F| 1376 Nanjing Road West | Shanghai 200040 | Tel +86 (0) 21 6279 8660 | Fax +86 (0) 21 6279 8658
The University of Manchester China Centre Programmes: Global MBA | Kelley-Manchester Global MBA | Online Master Courses
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