Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing.

Advertising is no longer just about digital display and video, let alone prime-time TV and printed ads. The industry has made significant gains in its ability to find, understand and reach audiences and to serve them creative, personalized messages fueled by data insights. If you fail to embrace these advancements, you will lose customers to competitors that do.

Like it or not, marketing tech is for everyone.

About Marketing Club

AMBS Marketing Club was founded in 2016 with hundreds of alumni with passion and expertise in marketing. For the upcoming salon, we will invite top industry experts in MarTech to share their knowledge and experience, including Senior consultant from Fuji Xerox, VP from SINObase S² Digital. An expert panel discussion will be included to interact with our alumni and together we can brainstorm to answer some of your questions countered at work and study. The topics will include how technology is changing marketing, case sharing on redefining marketing’s role in the context of enterprise-wide digital transformation, and best practice in Martech operations.