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UoM China Centre Alumni Careers and Events | ||||||||||||||||
B2B Marketing
B2B marketing is one of those things that lie hidden in full view. Only a little thought is needed to grasp that in order for a consumer transaction to take place, numerous prior business-to-business (B2B) transactions must have successfully occurred. B2B marketing is almost always typified by a small number of customers accounting for a very large percentage of sales. This makes relationship management far more crucial than it is in a B2C context. At the time, almost all such relationships are embedded in a complex network of other relationships (with other customers, suppliers, competitors, regulators, etc.). This seminar will share you two basic ideas – relationships and networks. On 18th March 2017, the UoM China Centre Continue Study Club is to hold an alumni event and has invited two of our alumni to share with us on this topic. About China Centre Continue Study Club China Centre Continue Study Club is one of the most active clubs in China Centre. Their mission is to lead and encourage alumni to continue study by teaching each other, or discussing together; explore a way to use what have been learnt to management practices.
About Speakers  Lisa Wang Lisa has worked for UK listed B2B materials company for more than 5 years as sales manager. She has good experience of industrial products sale.  Gate Wang Mater of Science, with more than 8 years experiences in playing the marketing role in Agriculture related business in MNCs.
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