MSc International Fashion Marketing Insight Session
The changing landscape of the fashion industry

In 2020, due to the outbreak of COVID-19 and the melting of the poles, the global economy is devastated. Almost all industries are seeking a breakthrough in survival and the fashion industry is not an exception.

 

In this VUCA world, the agility of marketers can undoubtedly bring more development opportunities to the retailers. How does the external environment affect consumer behaviour? How should retailers deal with the changing landscape of fashion industry?


On 21st May, MSc International Fashion Marketing Course Leader Dr. Patsy Perry, will discuss the changing landscape of the fashion industry and the consumer mindset, highlighting the way retailers are adapting and becoming more agile in the way they market their brands. Patsy will also provide an overview of MSc in International Fashion Marketing (Blended-Learning) here at the University of Manchester.

 


Register for the session TODAY!


Global Reputation and Rankings

 

According to the 2019 QS World University Rankings, we are the 27th best university in the world, the 8th best in Europe and the 6th best in the UK. We were also ranked 80th in the world, 7th in Europe and 3rd in the UK in the 2018 Reuters Top 100 Most Innovative Universities, and we're the 26th most international university in the world, according to Times Higher Education (2018).

Speaker: Dr. Patsy Perry, Course Leader in MSc International Fashion Marketing
                

 

Dr. Patsy Perry is Senior Lecturer in Fashion Marketing in the School of Materials and teaches on a number of units on the fashion business programmes relating to fashion marketing, e-commerce, supply chain management and sustainability. She has nearly 10 years research experience in fashion industry. Her expertise includes the environmental and social impacts of fashion and her work has been published in academic journals and books. She has appeared on BBC Breakfast, BBC Radio 4, BBC Radio 2, BBC Radio 5 Live, BBC Newsbeat, and been featured in The Telegraph, The Independent and The Observer amongst others.

 

Date:
18:30 (CST), Thursday, 21st May, 2020


Event Link:
Zoom link will be sent upon successful registration

 


RSVP: master@uom.ac.cn | 86-21-6279 8660
or visit http://www.uom.ac.cn/events/

 

About The University of Manchester :
              We are world's 27th best university, 6th in the UK, 8th in Europe according to 2019 QS World University Rankings
              25 Nobel Prize winners having worked or studied in the University

              We are Top 1 UK university for graduate employability by The Times and Sunday Times Good University Guide

              We are listed No.1 in Europe for social and economic impact
              We are ranked 3rd in the UK, 7th in Europe in 2018 Reuters Top 100 Most Innovative Universities
              Global centres: Manchester, Shanghai, Singapore, Dubai, São Paulo, and Hong Kong

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