e-Flyer from Manchester Business School Asia Centres: 2014/06/27-Innovation Multinational /local innovators/ Hi-tech Venture Capitalist

UoM China Centre Alumni Careers and Events

Branding & Marketing Innovation
Best Practice Sharing

naked Group, Shanghai WoW ...

Familiar with the two brands? Bet most of you are.

naked Group started from a resort provider & integrator, growing to offer innovative shared offices, and beyond. Shanghai WoW grows from a life guide to a new media lifestyle marketer.

They both are new companies, but gaining increasing popularity in short time. They both established several popular brands. They represent an emerging lifestyle; a new attitude towards life - happiness, health, high quality, and etc. among new generation. What have they innovatively applied to make their brands that popular in such a short time?

On the 6th May, Saturday, UoM China Centre is delighted to invite two female leaders from the two companies, to share with us the secrets. Come and join us. Let's seize this precious chance to interact directly with the two marketing innovators. You will surely be inspired!

naked Group, Shanghai WoW... 是否熟悉这两个名字？前者从一家提供度假产品，一直到提供创新的共享办公空间，到其它衍生产品；后者从单纯的生活指南一路走来，到现在的生活方式的新媒体营销专家。二者都是在2010年左右建立，在各自领域建立多个品牌，在短短几年间迅速积攒起较高人气，成为业内新锐领军者。她们都代表了新生代的生活方式和态度，例如快乐、健康、高质量的生活等。

她们是如何在短时间内获得如此成功，打造出深入人心的品牌？5月6日，曼大中国中心市场俱乐部有幸邀请到两家公司的主要掌舵人，很巧，二位都是女性。两位将与校友分享互动。如此难得的机会，还不抓紧报名？

About China Centre Marketing Club

This club was set up by our alumni who are either marketing professionals or passionate about marketing solutions. They regularly held events, with speakers varing from alumni in this professions or external experts.

Event Details

Date 日期	6th May. 2017 Saturday
Time: 时间	14:00 - 14:30 Registration & Networking 14:30 - 16:30 Sharing
Venue: 地址	Lecture Room I, Suite 604, UoM China Centre, West Offices, 1376 West Nanjing Road, Shanghai
Language:语言	Mainly Chinese 中文
Limited Seats 限座	First come, first reserved. Less than 30 seats.

RSVP 报名注册

Click Here for RSVP. First come, first reserved!

About Speakers: 嘉宾介绍

Katharine Wang
VP of Sales and Marketing
naked Group

Katharine Wang is the Vice President of Sales and Marketing for naked Group, a lifestyle company which encompasses resorts, coworking spaces, and an immersive exploration center. She is a hospitality expert with over 16 years of experience in the hotel management and sales and marketing. Her cumulative experience includes a myriad of international luxury hotel brands – Fairmont, Puli Hotel, and Starwood Hotels. Under her leadership, naked was able to blend the top international standards of luxury hospitality into their resorts business. Her business insights and strategy helped naked penetrate further into the Chinese marketplace and increase brand recognition. She has reached milestones year after year as evident through naked resorts’ leading business performance amongst the industry leaders.

Vivienne Ye
Chief Revenue Officer (CRO) & Co-Founder
Shanghai WOW!

Vivienne co-founded lifestyle new media Shanghai WOW! in 2010. She is the Chief Revenue Officer of the company, and responsible for marketing, customer management, business cooperation and brand marketing. She has more than 10 years of premium brand marketing experience and over 5 years of public relations and event management experience. Relied on her strong market instinct, she has led the team to make Shanghai WOW! become the most influential lifestyle new media in Shanghai with more than 3.8 million readers. Her company has served a wide range of businesses, including restaurants, bars, real estate, financial, entertainment, luxury brands and others. She has also led the team to create a number of high profile lifestyle events in the city. These events are BEST 50, Shanghai Terrace Festival, Wine week, Italy week and more.

External Relations (Careers & Alumni) | CHINA Center

Original Thinking Applied