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Manchester Global MBA Open Lecture
An insight into Data with Memory and Emotions
As shopper, we regularly visit websites and use mobile apps to make purchases. This behaviour creates a trail of data indicating our behaviour.
On Monday 16th of April, introducing meso-data as data with memory and emotions, Prof. Patrick McNutt will discuss the phenomenon of 'onsumers' - a new word to describe online consumers. Algorithms track and capture onsumer behavioural patterns. Data with memory and emotions goes beyond individual choice. Algorithms become sufficiently intelligent because we outsource memory and because we betray our emotions to smart devices. The essence of meso-data is that you think you have memory but it has you. Building on a series of anecdotes from behavioural economics Patrick will present a critical review of data patterns using game theory in an attempt to also define a smart strategy for business.
Global Reputation
AMBS launched MBA in 1965, ranked 19th in the world by Bloomberg Business Week 2015, 4th in the UK, 10th in Europe and 36th worldwide by Financial Times 2018. AMBS is one of a selective group of institutions globally that has earned triple accreditation from all three major MBA bodies: AACSB, AMBA and EQUIS.
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Speaker: Prof. Patrick McNutt
Patrick McNutt, Oxford graduate, academic and author of numerous publications, Visiting Fellow at Manchester Business School and at Smurfit Business School, Dublin. Behavioral economist and business consultant, with over 30 years of work experience spanning academics, the corporate sector and government office. Irish citizen, based in Dublin, he is engaged in research and teaching and, consults with private clients, advising on strategy by applying game theory reasoning and tools of analysis. His recent book 'Decoding Strategy' published by McGraw Hill in February 2014 explores data patterns and predictions. Patrick was nominated a Fellow of the Royal Society in 2012.
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Speaker: Ms. Sherry Fu, China Centre Director
Sherry is the Founding Director of UoM China Centre and responsible for the overall China operations, developing and implementing the AMBS’ strategies and management of strategic partnerships in the China region. She is currently the Vice President of the Education Committee, British Chamber Shanghai, and also Envoy to the City of Manchester. Sherry has great passion to promote the Sino-British education, culture and business communication and cooperation
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Date:
Monday, 16th April, 2018
Agenda:
18:00 - Registration
18:30 - Introduction by Centre Director Ms. Sherry Fu
18:45 - Open Lecture by Prof. Patrick McNutt
19:30 Manchester Global MBA Introduction
20:00 - End
Venue:
The University of Manchester China Centre,
#604, Shanghai Centre, 1376 West Nanjing Road
RSVP: mba@mbs-worldwide.ac.cn | 86-21-6279 8660
or visit http://www.uom.ac.cn/events/
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About Manchester Global Part-time MBA Programme:
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We are part of only 1% of business schools worldwide to receive three international accreditations: AMBA, AACSB and EQUIS
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We are ranked 4th in the UK , 10th in Europe and 36th Globally by Financial Times 2018
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We are ranked 2nd in the UK for research power, and 4th for depth and breadth of research (REF 2014)
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We are ranked 6th of the Best 2 year International MBAs (outside the US) by Forbes 2015
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According to FT, MBA students can expect a 108% salary increase three years after graduation
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Bloomberg Business Week ranked AMBS at 19th in the world and 9th in the alumni survey.
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60,000 executive students from over 169 countries plus renowned international academics.
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Global centres: Manchester, Shanghai, Singapore, Dubai, Brazil, and Hong Kong.
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Admission Team | China Centre
The University of Manchester | Suite 604, 6/F| 1376 Nanjing Road West | Shanghai 200040 | Tel +86 (0) 21 6279 8660 | Fax +86 (0) 21 6279 8658
China Centre Programmes: Global MBA
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