Manchester Global MBA Workshop Taster -


Operationalising and Communicating Value


Operationalising and Communicating Value course is a compulsory element on the Manchester Global MBA programme, it is designed as an umbrella course covering both Operations Management and Marketing.

Operations and Marketing are two foundational business functions. Two very well inter-connecting but sometimes conflicting ones. Marketing people are often customer and market oriented; Operations people tend to be production and process driven.

On Wednesday 10th October, Dr. Alison Ashton, Honorary Visiting Teaching Fellow at The University of Manchester will bring to you an interactive session on Marketing and Operations.

Voted one of the most popular academics on the MBA programmes, Alison will discuss with you how the two functions Marketing and operations interplay in the running of a firm!

Register today to book your seat for a mini-MBA session with one of our most popular academics.  

Global Reputation

MBS launched MBA in 1965, ranked 19th in the world by Bloomberg Business Week 2015, 4th in the UK, 10th in Europe and 36th worldwide by Financial Times 2017. MBS is one of a selective group of institutions globally that has earned triple accreditation from all three major MBA bodies: AACSB, AMBA and EQUIS.

Speaker: Dr.Alison Ashton, ​
               Honorary Visiting Teaching Fellow, The University of Manchester



Alison has previously held the positions of Teaching Fellow in Marketing within  Alliance Manchester Business Shool (AMBS) and was Research Business Manager within the former Centre for Business Research (CBR), the consultancy arm of AMBS at the University of Manchester. Alison's research interests focus on services marketing and consumer behaviour, with a particular interest in service encounters and service quality evaluation within healthcare.


Wednesday, 10th October 2018


18:30 - Registration & Networking
19:00 - Welcome
19:15 - Operationalising and Communicating Value workshop taster with Dr. Alison Ashton
20:00 Student Sharing
20:15 - Programme introduction

20:30 - Q&A

The University of Manchester China Centre, Suite 604, 1376 Nanjing Road West



RSVP: | 86-21-6279 8660
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About Manchester Global Part-time MBA Programme:

We are part of only 1% of business schools worldwide to receive three international accreditations: AMBA, AACSB and EQUIS

We are ranked 4th in the UK , 10th in Europe and 36th Globally by Financial Times 2018

We are ranked 2nd in the UK for research power, and 4th for depth and breadth of research (REF 2014)

We are ranked 6th of the Best 2 year International MBAs(outside the US) by Forbes 2015

According to FT, MBA students can expect a 108% salary increase three years after graduation

Bloomberg Business Week ranked us at 19th in the world and 9th in the alumni survey.

60,000 executive students from over 169 countries plus renowned international academics.

Global centres: Manchester, Shanghai, Singapore, Dubai, Brazil, and Hong Kong.

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Admission Team | MBS China Centre

Manchester Business School | The University of Manchester | Suite 604, 6/F| 1376 Nanjing Road West | Shanghai 200040 | Tel +86 (0) 21 6279 8660 | Fax +86 (0) 21 6279 8658

MBS China Centre Programmes: Global MBA;

MSc International Healthcare Leadership